KPI Dashboard
Parenting Adult Children Today
Revenue by Platform (Net)
Stripe
$16.0K
18.2% of total
Whop
$43.0K
49.0% of total
FanBasis
$28.7K
32.7% of total
Ad Spend & Leads Over Time
- Spend
- Leads
Conversion Funnel
Additional Metrics
Call Breakdown (Zoom + GHL)
Webinar Attribution — ROAS Breakdown
Live Webinar
parentingadultstoday.com
Deals Won
1
Revenue
$3.0K
Ad Spend
$2.9K
ROAS
1.0x
EverWebinar
parentingadultstoday.com/thrive
Deals Won
3
Revenue
$17.0K
Ad Spend
$16.8K
ROAS
1.0x
+ 4 deal(s) with $24.0K revenue could not be attributed to a webinar source.
Campaign Spend Breakdown
First-Touch Attribution: Revenue sourced from Slack #lives-changed (actual cash collected). Each deal is attributed to the webinar the customer registered for first, by matching client emails against WebinarJam and EverWebinar registration data. Ad spend is classified by campaign destination URL: parentingadultstoday.com = Live, /thrive = EverWebinar.
95
8
$44.0K
Jackie
Calls
14
Deals
4
Close %
28.6%
Revenue
$24.0K
Calls
14
Deals
3
Close %
21.4%
Revenue
$15.0K
Calls
9
Deals
1
Close %
11.1%
Revenue
$5.0K
Calls
19
Deals
0
Close %
0.0%
Revenue
$0
Calls
12
Deals
0
Close %
0.0%
Revenue
$0
Calls
10
Deals
0
Close %
0.0%
Revenue
$0
Calls
9
Deals
0
Close %
0.0%
Revenue
$0
Calls
5
Deals
0
Close %
0.0%
Revenue
$0
Calls
3
Deals
0
Close %
0.0%
Revenue
$0
| # | Closer | Priority | Calls Taken | Show Rate | Deals Won | Close Rate | Revenue | Rev / Call |
|---|---|---|---|---|---|---|---|---|
JF Jackie Franco | HIGH | 14 | 70.0% | 4 | 28.6% | $24.0K | $1.7K | |
CE Crystal Evans | HIGH | 14 | 53.8% | 3 | 21.4% | $15.0K | $1.1K | |
GM George Morley | MED | 9 | 60.0% | 1 | 11.1% | $5.0K | $556 | |
| #4 | KM Karolina Markowska | LOW | 19 | 82.6% | 0 | 0.0% | $0 | $0 |
| #5 | MM Michael Malizia | LOW | 12 | 57.1% | 0 | 0.0% | $0 | $0 |
| #6 | SY Sebastian Yepes | LOW | 10 | 90.9% | 0 | 0.0% | $0 | $0 |
| #7 | JA Jamie Antignani | LOW | 9 | 75.0% | 0 | 0.0% | $0 | $0 |
| #8 | RM Rachel Mooney | LOW | 5 | 45.5% | 0 | 0.0% | $0 | $0 |
| #9 | RM Ramona Mennillo | LOW | 3 | 60.0% | 0 | 0.0% | $0 | $0 |
Priority tiers for this week's webinar call routing. High-priority reps (20%+ close rate) get first pick of leads. Deals and revenue from Slack #lives-changed. Calls from Zoom RCC meetings.
Weekly Closer Trends
Per-closer deal count and revenue trajectory over time
Weekly Revenue by Closer
Weekly data from Slack #lives-changed. Weeks run Monday–Sunday. Sparklines show deal count and revenue trends.
Current Revenue
$87.7K
Projected Revenue
$87.7K
Close Rate
Marginal impact: $4.9K per 1% increase
Each 1% increase in close rate converts ~1 more deals from your 95 calls taken. At $5158 AOV, that's $4.9K more revenue. This is your highest-impact lever — improving sales scripts, objection handling, and closer training can move this significantly.
Show Rate
Marginal impact: $1.2K per 1% increase
Each 1% increase in show rate adds ~2 more calls taken. At your 10.5% close rate and $5158 AOV, that's $1.2K more revenue. Your show rate is already solid, but every percent still counts.
Avg. Sale Value
Marginal impact: $1.0K per $100 increase
Each $100 increase in average sale value adds $1.0K across your 10 won deals. Your AOV is already healthy. Upsells and premium packages can still add incremental value.
Top Priority: Close Rate has the highest marginal impact at $4.9K per 1% increase. Second is Show Rate at $1.2K per 1% increase.